Privacy Policy and Cookie Statement
Last Updated: 9/13/2024
This Privacy Policy applies to all companies in the Equine Network family, including, but not limited to, Spalding-Labs, USRider, Trailguard, Haulsafe, USRoper, Equus, Practical Horseman, The Horse, Team Roping Journal, US Team Roping Championships, World Series of Team Roping, Horse Radio Network, Equine Network Foundation and any other website which expressly links to this Privacy Policy.
Note for California Residents: This Privacy Policy and Cookie Statement describes how we process your Personal Information and your rights and choices over our processing. Please see Section XI below for specific details on your rights under California law.
Note for Residents of the European Economic Area, Switzerland, and the United Kingdom: Please see Section XI below for specific details on your rights under applicable law.
I. Introduction
This Privacy Policy and Cookie Statement (“Privacy Policy”) describes how we process your Personal Information.
By purchasing a Product, registering for any aspect of the Service, or otherwise accessing, visiting or using the Service, you acknowledge your understanding of this Privacy Policy. If you do not agree with the contents of this Privacy Policy, you should not access, visit and/or use the Service, or request or receive a Product.
This Privacy Policy may be modified at any time without prior notice to you. Your continued access, visitation and/or use of the Service, or continued receipt of a Product, will constitute your acceptance of any changes or revisions to this Privacy Policy.
II. Definitions of Terms Used in this Policy
“CCPA” means the California Consumer Privacy Act of 2018, Cal. Civil Code § 1798.100 et seq. and its implementing regulations.
“Content” means all text, articles, photographs, images, video, audio, trademarks, trade names, service marks, and other brand identifiers, designs, plans, software, and all other content, information, and materials available on or through the Service or otherwise made available by us, our licensors, vendors, and/or service providers.
“Device” means any computer, tablet, mobile phone, or any other device capable of accessing the Service.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, Device, or household. Anonymous, de-identified, or aggregate information is not Personal Information.
“Product” means any merchandise, item, product and/or service, including without limitation Content, contests and surveys, magazines and other publications that may be featured, mentioned, reviewed, described, auctioned, given away, rented, sold, distributed, or otherwise available on or through the Service, either by us or third parties.
“Service” means each website, mobile site, application, email/text/SMS campaign, event, and/or other activity, offering, or publication provided by us.
“Service Provider” has the same meaning as set forth in the CCPA, which in general means a for-profit legal entity to whom we disclose Personal Information for processing on our behalf for a “business purpose” (as defined in the CCPA) pursuant to a written contract.
“Third-Party Business” means any third party unaffiliated with us to whom we disclose Personal Information for their own purposes.
“We,” “Us,” “Our” and “Equine Network,” whether capitalized or not, means Equine Network, LLC and its affiliates and subsidiaries
“You” or “Your,” whether capitalized or not, means all those who access, visit and/or use the Service.
III. Categories of Your Personal Information that We May Acquire
We may collect, obtain or otherwise acquire the following types of Personal Information about you, and we may make and retain inferences drawn from such information:
- Identifiers, such as your name, date of birth, signature, postal address, zip code, email address, telephone number, unique online identifier, IP address, User ID, and Device ID.
- Certain characteristics protected by applicable law, such as gender, marital status, nationality, and country of origin.
- Commercial information, such as purchase history.
- Internet or other electronic network activity information, such as website or app activity data, call logs, text messages, and emails.
- Geolocation data, such as the physical location of your Device.
- Professional or employment-related information, such as occupation, employment history and record, and resume.
- Government issued identification numbers (e.g., social security number, drivers’ license number, passport number, or state identification card number).
- While we generally do not obtain biometric, financial, insurance, or medical information, we may do so when such Personal Information is necessary to offer you certain Services or where otherwise permitted by law.
IV. How We Acquire Your Personal Information
Personal Information You Provide. We may receive Personal Information directly provided by you. For example, if you purchase a Product, or register and/or set up an account/profile or attend or participate at an event, you may provide a password and/or User ID or other payment information, as well as your contact information.
Personal Information Automatically Collected. We may automatically collect certain information, some of which may be deemed Personal Information. The information collected may include information about your Device and geographic location of you and/or your Device, as well as date/time stamp, IP address, webpages visited and actions taken on webpages, time of visits, Content viewed, ads viewed, the site(s), application(s), destination(s), and/or service(s) you arrived from, and other clickstream data.
Personal Information Acquired from Third Parties. We may acquire your Personal Information from third parties. For example, we may purchase or otherwise acquire Personal Information from third party consumer data suppliers/resellers, data aggregators, advertising networks, data analytics providers, internet service providers, operating systems and platforms, data brokers, business contact databases, government entities, and our parent, subsidiaries, affiliates and other related entities.
V. How We Use Your Personal Information
Processing Your Requests. We use your Personal Information to process your requests for Content, Products, or your attendance and participation at an event.
Administering the Service. We also use and share your Personal Information for any lawful purpose in connection with administering the Service, including for customer service, system maintenance and improvement, or to improve Products that we offer by tailoring them to perceived preferences. We may use your geolocation data to show you Content (including advertising and sponsored messaging) based on geographic location.
VI. Sharing of Your Personal Information with Third Parties.
Third Parties with Whom We May Share Your Personal Information. We may disclose your Personal Information to the following categories of third parties:
- Service Providers
- Third-Party Businesses
- Affiliates
- Governmental and law enforcement officials
- Persons involved in an acquisition of our business or assets
Service Providers. We may share your Personal Information with Service Providers that perform services for us, but only for the purpose of and to the extent necessary to perform those services.
Third-Party Businesses. We may sell, share, and transfer Personal Information to the following types of Third-Party Businesses:
- Advertising, marketing and sponsorship clients to market their goods and services;
- Consumer data suppliers/resellers, data enrichment providers and aggregators;
- Social media and social networking services; and
- Businesses that assist us with our Products and Product recommendations.
In all such cases, your Personal Information may be used by us and by such Third-Party Business(es) for their own purposes, each pursuant to its own policies.
Affiliates. We share your Personal Information with our parent, subsidiaries, affiliates and other related entities, and our advisors, including lawyers, consultants, accountants, and others, for all purposes described in this Section VII.
Marketing Communications. We may use your Personal Information to communicate with you about new features, events or Products offered by us and Third-Party Businesses, including our advertising, marketing and sponsorship clients.
Health, Safety, and Legal Requests. We may share your Personal Information for purposes of health, safety and other matters in the public interest. We may also share your Personal Information to cooperate with official investigations or legal proceedings brought by or otherwise involving governmental and/or law enforcement officials, as well as private parties, including, for example, in response to subpoenas, search warrants, court orders, or other legal process. We may also use Personal Information to protect our rights and property and those of our agents, customers, and others including to enforce our agreements, policies, and terms of use.
Transfer or Sale of Our Business. If Equine Network or its parent, subsidiaries, affiliates or other related entities is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Equine Network or its parent, subsidiaries, affiliates or other related entities, we may share your Personal Information in connection with such transaction. We may also share your Personal Information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of our business or operations.