The Equine Network Effect: Targeted & Impactful Audiences

As Apple and Google tighten privacy rules, direct audience targeting is now tougher, pricier, and less effective than ever.
Equine Network maintains the largest 1st party database of riders and horse owners in the US.

Through our proprietary database, we’ve analyzed equestrian consumers’ behaviors and transformed those insights—giving you access to verified segments of horse owners, riders, and industry enthusiasts. With rich, targetable attributes, you can connect directly with your ideal customers on Meta (Facebook, Instagram), Google Display Network, and other leading digital platforms. The result: a precision marketing funnel that drives higher-quality leads, boosts engagement, and maximizes your return on ad spend.

Better audience = Better targeting = Better results

Our trusted brands have inspired horse lovers for decades and continue to deliver exceptional content and experiences to a combined total reach of 4 million equestrians across disciplines.

Our world-class events, innovative and engaging digital content, and proven member services provide a direct funnel to the equine industry consumer of your choice. Equine Network’s team can help you reach your desired equestrian community or consumer in a variety of engaging ways across our many touchpoints.

257K
Magazine Readership
17.2M
Annual Website Users
2.3M
Social Media Followers
600K
Email Subscribers
3.9M
Annual Podcast Downloads
189K
Memberships
Geotargeting: Reach the Right People in the Right Place ​
Integrate defined location parameters into your digital targeting strategies to reach higher-quality leads at a local level with more relevant messaging. Perfect for use in driving regional sales, retailer traffic and event promotions.
530K
Confirmed Horse Owners
100K
Confirmed Cattle Owners
300K
Western Riders
165K
English Riders
57K
Equine Health Professionals
Contextual: Smarter Placements for Mid-Funnel Impact

Align ad creative with content categories across EN web domains for more advanced ad placements, showcasing your brand messaging to consumers at the consideration stage. This program is a mid-funnel support tool focused on CTR optimization.

Behavioral Targeting: Nurture Interest. Drive Action.

Deliver custom messaging through email drip campaigns to a warm audience, reaching users with different CTAs at every critical stage in the decision cycle. This program is a mid-funnel support tool that drives traffic to your site or POP.  

Equine Network
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