Premier Equisport Events Makes a Strategic Expansion by Being Named the New Show Producer at Rancho Mission Viejo Riding Park
FOR IMMEDIATE RELEASE Premier Equisport Events Makes a Strategic Expansion by Being Named the New Show Producer at Rancho Mission Viejo Riding Park San Juan Capistrano, CA— December 20, 2024 – Premier Equisport Events, a partnership between Nilforushan Equisport Events (NEE) and Equine Network (EN), is pleased to announce that it has been licensed by the United States Equestrian Federation (USEF) to operate hunter/jumper competitions at the Rancho Mission Viejo Riding Park. Leveraging the exceptional experience developed for professionals, amateurs and spectators alike, Premier Equisport Events plans to bring its competitor first approach to the series at Rancho Mission Viejo Riding Park in 2025. The Premier Equisport Event’s innovative style to equestrian event management offers prize-money classes, affordable showing options and engaging entertainment beyond competition including social events, game nights and first-class VIP experiences. “Ali Nilforushan has a vision that puts the competitor and their experience first,” shared Tom Winsor, CEO Equine Network. “We are excited to expand this model beyond Temecula for more equestrians and fans to experience firsthand.” The show venue is located less than five miles from the Pacific Ocean near beaches, golf courses and shopping, making it an ideal horse-show destination for both spectators and competitors. Excited to launch this new venture, Premier Equisport Events will make major infrastructure improvements to the venue to create a world-class horse show experience for years to come. “We are thrilled to announce we have received the licenses for the horse shows to be held at the Rancho Mission Viejo Riding Park, a cherished cornerstone of our equestrian community in California,” shared Ali Nilforushan. “As we take the reins, we are excited to infuse new energy and innovative ideas into the facility, ensuring it continues to thrive as a hub for horse lovers and spectators alike. We look forward to building on the strong foundation and invite everyone to join us in this exciting new chapter.” “We thank the team at USEF for assisting us in our efforts to secure USEF-licensed competitions at the Rancho Mission Viejo Riding Park. Their expertise and guidance were critical to our success,” added Winsor. This move builds upon Premier Equisport Events and Equine Network’s recent growth strategy, which has positioned the company as a comprehensive resource for equestrian athletes, enthusiasts and industry professionals. For more information about Equine Network, visit EquineNetwork.com. Media Contact: Jenny HarrisPresident, Premier Equisport Groupjharris@equinenetwork.com About Equine Network: The Equine Network is the largest membership-based organization delivering content, competition, commerce and community for the equine world, and those that do business in it. About Premier Equisport Group: Premier Equisport Events is a division of Equine Network’s Premier Equisport Group (PEG). PEG combines the experience of Nilforushan Equisport Events with the resources and expertise of Equine Network to create exceptional events, resources, content and community to support the competitive equestrian. About Growth Catalyst Partners: Growth Catalyst Partners is a middle-market private equity firm investing in information, marketing and tech-enabled services businesses. GCP’s strategy involves targeting growth segments of industries and identifying and building market-leading companies with breakout potential. GCP partners with company founders and owners, along with top executives within those industries, and provides capital, proprietary deal origination and operating expertise to the management teams. GCP’s team has deep sector expertise and has led hundreds of transactions and successful investments in services businesses for over 20 years. Since the firm’s founding in 2015, GCP has completed over 110 acquisitions across its industry-leading platform companies. For more information, visit growthcatalystpartners.com.
Equine Network Acquired a Controlling Interest in Nilforushan Equisport Events to Enhance West Coast Equestrian Shows in Temecula
FOR IMMEDIATE RELEASE Equine Network Acquired a Controlling Interest in Nilforushan Equisport Events to Enhance West Coast Equestrian Shows in Temecula Albuquerque, NM—December 5, 2024 – Equine Network, LLC, a leading provider of best-in-class competitions, content, products, and services to the equine community, is excited to announce the acquisition of a controlling interest in Nilforushan Equisport Events. This collaboration aims to further enhance the competitor experience in Southern California and make the West Coast the preferred destination for Hunter/Jumper events. Equine Network’s CEO, Tom Winsor, shared his excitement on the new endeavor. “We have been looking for a partner in the Hunter/Jumper market that shares our values. We feel strongly Ali Nilforushan and his team have the vision to create exceptional experiences in and out of the show ring.” Nilforushan Equisport Events is known for producing world-class horse shows at Galway Downs in Temecula, CA that cater to both competitors and spectators alike. They produce USEF rated shows with prize money classes, affordable showing options, and first-class VIP experiences. The company’s inventive management style ensures each event is fun and memorable, featuring lively entertainment, game nights and social events in addition to top-tier competition. Ali Nilforushan, President of Nilforushan Equisport Events and former Olympian, also expressed enthusiasm for the collaboration: “Looking forward to joining forces with Equine Network, as we share a common vision for the future of equestrian sport in California.” Equine Network’s majority stake in Nilforushan Equisport Events aligns with its expansive growth plans. The company has positioned itself as a leading resource for riders and their horses through strategic acquisitions within the equine industry. Its offerings include competitions, roadside assistance for horse owners, subscription-based training and care products, online learning channels, and inclusive communities. This adds a new dimension to their robust Sports Group offerings, with the creation of the Premier Equisport Group. This collaboration also promises to attract more participants and spectators to Temecula’s Galway Downs, making the already popular equestrian venue a destination for riders of all levels. Galway Downs is the proposed equestrian venue for the LA28 Olympic Games. For more information about Nilforushan Equisport Events, visit Jump-nee.com. To learn more about Equine Network and its services, visit EquineNetwork.com. Media Contact: Jenny Harris President, Premier Equisport Group jharris@equinenetwork.com About Nilforushan Equisport Events: Nilforushan Equisport Events is a premier horse show management company dedicated to producing world-class events that enhance the West Coast equestrian scene. They offer great sport, prize money classes, affordable showing options, and a series of VIP and entertainment experiences in Temecula, California. About Equine Network: The Equine Network is the largest membership-based organization delivering content, competition, commerce and community for the equine world, and those that do business in it. About Growth Catalyst Partners: Growth Catalyst Partners is a middle-market private equity firm investing in information, marketing and tech-enabled services businesses. GCP’s strategy involves targeting growth segments of industries and identifying and building market-leading companies with breakout potential. GCP partners with company founders and owners, along with top executives within those industries, and provides capital, proprietary deal origination and operating expertise to the management teams. GCP’s team has deep sector expertise and has led hundreds of transactions and successful investments in services businesses for over 20 years. Since the firm’s founding in 2015, GCP has completed over 110 acquisitions across its industry-leading platform companies. For more information, visit growthcatalystpartners.com.
Join us for the Ultimate Equine Celebration: Horse Week, Presented by Boehringer Ingelheim
FOR IMMEDIATE RELEASE Join us for the Ultimate Equine Celebration: Horse Week, Presented by Boehringer Ingelheim WATCH. LEARN. BE INSPIRED. October 1, 2024 – Celebrate the magnificence of horses during Horse Week, an online film festival, proudly presented by Boehringer Ingelheim. This extraordinary event unites horse enthusiasts from around the globe in a weeklong online film festival dedicated to the awe-inspiring world of horses. Boehringer Ingelheim returns as the title sponsor of Horse Week for the fourth year in a row and continues their leading support of this renowned video showcase.The Featured FilmIt’s all in a day’s work at the aptly named Detroit Horse Power (DHP), the subject of Equine Network Productions’ new documentary film, “Youth Power” presented by [GU1] Boehringer Ingelheim. This extraordinary glimpse into DHP’s innovative programs is set to debut during Horse Week, Oct. 20-26, 2024 and was filmed in Detroit, Michigan, a city renowned for a different kind of horsepower. Here, equine-assisted education is bringing opportunity and life lessons to under-resourced urban youth, many of whom had never envisioned themselves on horses before. As if that isn’t powerful enough, how about turning a demolished city school site into the country’s largest urban equestrian center for youth development? Watch as Horse Week spotlights an impressive youth initiative in the Motor City.How to WatchDelight in a carefully curated selection of films showcasing horses’ beauty, strength, and spirit. Best of all, this streaming event is completely FREE October 20–26, 2024! Every film will be available for on-demand viewing at your convenience on Ride TV at ridetvgo.tv/horse-week, allowing you to immerse yourself in the equine world anytime, anywhere. For more information, visit HorseWeek.TV and get your free pass to the Horse Week today.To stay up to date on Horse Week news, please join our newsletter list by visiting horseweek.tv/newsletter/ The SupportHorse Week, brought to you by Boehringer Ingelheim, would not be possible without the incredible support and unity from equine brands, companies, associations, and organizations. From horse health spotlights to features on the Wild West and so much more, our partners have made Horse Week the event it is today. We extend our deepest gratitude to our partners for helping us continue the celebration of the horse! Join us in celebrating the splendor of horses during Horse Week. Watch, learn, and be inspired by the incredible stories and features highlighting the unparalleled bond between humans and horses. About Boehringer Ingelheim Animal HealthBoehringer Ingelheim provides innovation for preventing and treating diseases in animals. The company offers a wide range of vaccines, parasite-control products, and medicines for pets, horses, and livestock to veterinarians, animal owners, farmers, and governments. As a leader in animal health, Boehringer Ingelheim values that the health of humans and animals is deeply connected and strives to make a difference for people, animals, and society. Learn more at www.bi-animalhealth.com. About Equine NetworkEquine Network is the largest subscription and membership-based organization delivering content, competition, commerce, and community for the equine world, and those that do business in it.
Equine Network, LLC Launches MySeniorHorse.com to Support Senior Equids
FOR IMMEDIATE RELEASEEquine Network, LLC Launches MySeniorHorse.com to Support Senior Equids New Website Dedicated to the Care and Welfare of Horses, Donkeys, and Mules Aged 15 Years and OlderAlbuquerque, NM – June 20, 2024 – Equine Network, LLC, has partnered with Linda Mars and the Mars portfolio of equine-focused products and services and is proud to announce the launch of MySeniorHorse.com, a dedicated website aimed at educating and assisting owners and managers of senior equids. This innovative platform aspires to be the world’s leading source of information on horses, donkeys, and mules that are 15 years of age or older. My Senior Horse’s mission is to promote the health and welfare of senior equids through comprehensive educational resources. The website will deliver valuable content across various digital platforms, including social media, videos, and more. My Senior Horse’s vision is to provide the most reliable and easy-to-understand information to help care for senior horses, donkeys, and mules globally. The website will feature contributions from industry experts who are passionate about senior equids. Topics will range from the basics of “What is a Senior Equid?” to the latest research affecting older horses, donkeys, and mules. Whether it’s Olympic horses or beloved backyard pets, MySeniorHorse.com will cover it all. “MySeniorHorse.com has been a passion project for our editorial team for the past few years,” said Tom Winsor, CEO of Equine Network, LLC. “We know our audiences are hungry for a fact-based, easy-to-understand resource to help them care for their senior horses, donkeys, and mules, and we are excited to have found the perfect partner to bring it to life in Linda Mars and the team at Mars portfolio of equine-focused products and services.” Linda Mars added, “Caring for a large herd of senior equids myself, this is a passion project for me. MySeniorHorse.com will offer invaluable resources to ensure these magnificent animals receive the best care possible as they age.” The Mars portfolio of equine-focused products and services includes BUCKEYE™ Nutrition, SPILLERS™, WALTHAM™ Equine Studies Group, ANTECH™, SOUND® and MARS EQUESTRIAN™. For more information about My Senior Horse and to access the resources, visit www.MySeniorHorse.com. Contacts• Media Inquiries: Marla Bickel, Vice President of Data and Content – mbickel@equinenetwork.com• Partnerships and Collaborations: Katie Clinebell, Director of Client Services – kclinebell@equinenetwork.com—About Equine Network, LLCEquine Network, LLC, is a leading provider of media, events, and digital content in the equestrian industry. With a mission to educate, entertain, and connect equine enthusiasts, Equine Network produces a wide array of publications and digital platforms dedicated to the horse community. About the BUCKEYE™ Nutrition Brand The BUCKEYE™ Nutrition brand combines science, innovation and a genuine passion for horses to produce the highest-quality, safest feed possible. Every product is formulated by equine nutritionists and produced in a state-of-the-art, medication-free facility. The BUCKEYE Nutrition brand takes feed safety seriously, using only 100 percent pure ingredients delivered daily and traced from field to feed bucket. These stringent quality standards are backed by Mars, Incorporated. All BUCKEYE Nutrition products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on animal care. In business since 1910, Mars Horsecare US is passionate about unlocking the full potential of horses, allowing them to live longer, healthier and happier lives. Visit BuckeyeNutrition.com. About the SPILLERS™ BrandThe SPILLERS™ Brand is a proud partner in care and strives to lead, support and communicate research to continually expand knowledge and improve horse health worldwide. Having produced the first ever compound feed for horses back in 1958, the SPILLERS Brand now has feeds to suit all types of horses and ponies, including fibers, balancers, Laminitis Trust approved products and a superior range of thoroughbred breeding and racing feeds. All SPILLERS products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on pet nutrition and home to the WALTHAM™ Equine Studies Group, led by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS. The SPILLERS Brand is part of Mars, Incorporated, who put quality at the heart of everything. About the Waltham Petcare Science Institute and the WALTHAM™ Equine Studies GroupThe Waltham Petcare Science Institute is Mars Petcare’s pet research center. Our work focuses on the nutritional and behavioral needs of pets, as well as preventive health. We use this knowledge to support development of innovative products and services, advancing science to deliver our Purpose: A BETTER WORLD FOR PETS™. The WALTHAM™ Equine Studies Group, which is headed by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS, is dedicated to advancing the science of horse nutrition and provides the scientific support for Mars Horsecare globally including the BUCKEYE™ Nutrition, SPILLERS™, and WINERGY™ brands. By collaborating with key research institutes and universities around the world its work remains at the forefront of equine nutritional science. About ANTECH™ and SOUND® EQUINEANTECH™ has been a trusted partner to veterinarians for nearly 40 years. Our complete diagnostic solution for both large and small animal practitioners includes veterinary reference laboratories across North America, Europe, and Asia; a complete lineup of in-house diagnostic analyzers from Heska and Scil; best-in-class imaging equipment and services from Sound® and Scil; and the industry’s most trusted telemedicine offerings and AI-powered diagnostic tools from ANTECH Imaging Services. Above all, we value partnership, both in our long-standing relationships with industry-leading vendors and our continued dedication to the largest veterinary customer base in the market. The right diagnostics at the right time — all from ANTECH. Visit us at antechdiagnostics.com. About MARS EQUESTRIAN™MARS EQUESTRIAN™, funded by Mars, Incorporated is the link between our iconic brands and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS EQUESTRIAN is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines, to stewarding the power of horses on society and sustainability, the MARS EQUESTRIAN Brand is dedicated to our purpose to improve the lives of horses, pets, and the people who love them. For more information please visit www.marsequestrian.com and join us @marsequestrian.
Equine.com Simplifies Horse Sales with Newly Redesigned Site
Albuquerque, NM – April 22, 2024 – Equine.com, the ultimate online marketplace for horses, proudly announces the launch of its redesigned website, aimed at simplifying the process of buying and selling horses. Since its inception in 1995, Equine.com has facilitated the successful sale of over 130,000 horses, making it a go-to platform for horse buyers, sellers, adopters and rescues. As a partner with A Home For Every Horse, Equine.com also offers free listings for rescues of the program, helping ensure that every horse finds a loving home. The revamped Equine.com site is designed to make it easier than ever for users to navigate through listings, connect with buyers and sellers, and find their dream horse. With a focus on user experience, the redesigned platform offers a host of new features to streamline the horse buying, selling and adoption process: One Price Point for All Ads: Simplified pricing structure for ads, all perks at one low price for all users. Enjoy a 120-day listing for just $20. Photo and Video Capabilities: Each ad can now include high-quality photos and videos to showcase horses effectively. Direct Messaging: Users can now chat directly with potential buyers and sellers, facilitating seamless communication and negotiations. Enhanced Security: Special approval process for ads to combat scammers and maintain authenticity, providing users with peace of mind. “We are excited to launch the new Equine.com. As a leader in the horse classified space for the last two decades, a facelift was long overdue, we hope that the simplified offerings make buying and selling horses even easier,” said Melissa Kitchen, President of the Equine Network Foundation. Equine.com is committed to providing a seamless and efficient platform for horse enthusiasts to connect, trade, and find their perfect equine partner. Visit Equine.com today to experience the new and improved site, create a listing or browse available horses. — About Equine.com Equine.com, established in 1995, is the ultimate online marketplace for horses. With a track record of over 130,000 successful horse sales, Equine.com continues to be a trusted platform in the equestrian community. For more information, visit www.equine.com. About Equine Network LLC. Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com
A New Chapter: Equine Network Launches Foundation
Albuquerque, NM—March 19, 2024- In a move signaling a deeper commitment to the equine community, Equine Network, the largest membership and subscription based equine business in the US, officially announced the establishment of the Equine Network Foundation, a non-profit organization with its first program focused on supporting equine welfare and rescue. With a mission to advance the welfare and well-being of equids and the equestrian community through impactful initiatives and fierce advocacy, the Equine Network Foundation looks to provide support in the form of grants and services to both rescues and other sectors of the horse industry. A Home for Every Horse, a decade-old program offering assistance to rescues, will become part of the Equine Network Foundation. “After ten years of meaningful work with A Home for Every Horse, the formation of the Equine Network Foundation is the natural next step in our mission to promote and protect the well-being of all horses,” said Melissa Kitchen, President of the Equine Network Foundation. “Starting a foundation has long been a goal of the Equine Network, and I am excited to lead the charge. The focus of my career has always been to give back to the horse, and this is the perfect opportunity to do that.” With a strategic approach, the new non-profit will foster partnerships and educational programs to further support the equine industry, while offering crucial resources to those on the front lines of equine care and advocacy. “A Home for Every Horse has been an industry changing program that has helped thousands of horses find their forever homes. I am proud to be a part of the team that continues to support the greater good for the horse!” said Mike Jerina from Purina Animal Nutrition. Since its inception, A Home for Every Horse has helped facilitate the rescue, rehabilitation, and rehoming of numerous equids, embodying Equine Network’s core values of compassion and collaboration. The new Equine Network Foundation will build upon this legacy and expand its reach, offering comprehensive support to the organizations and professionals who are devoted to the welfare of these remarkable animals. Equine Network Foundation’s launch cements the organization’s commitment to fostering a more compassionate and sustainable future for the equine industry. Through this pivotal move, Equine Network continues to be a trailblazer, setting a standard of excellence in the equine industry. To learn more about the Equine Network Foundation and how you can support this vital cause, please visit equinenetworkfoundation.org. Equine Network looks forward to the positive impact the Foundation will make in the lives of horses and the broader equine community. About Equine Network LLC. Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com.
New EQUESTRIAN+ Video Platform Empowers Riders with World-Class Training
EQUESTRIAN+ brings world-class training to your fingertips, empowering and inspiring riders with educational videos featuring top riders, trainers and professionals across English disciplines. Albuquerque, NM—January 9, 2024 – The new EQUESTRIAN+ gives riders unlimited access to world-class training from the top experts in the dressage, hunter, equitation, show jumping and eventing disciplines with one membership. Powered by the Dressage Today and Practical Horseman video collections, EQUESTRIAN+ features a robust, 5000-plus video collection which includes exclusive interviews and lectures, slow motion demonstrations and step-by-step tutorials. Members can explore videos focused on hunter, show jumping, eventing and dressage topics as well as cross-discipline topics such as groundwork, rider fitness and stable management. Featured experts include: Five-Time dressage Olympian Steffen Peters Five-Time Olympic show jumper Anne Kursinski Olympic eventer and silver medalist William Fox-Pitt Top equitation, hunter and jumper trainer Stacia Madden Olympian and World Equestrian Games team silver medalist Margie Engle International Grand Prix dressage competitor AnnA Buffini Olympic Dressage Team bronze medalist Laura Graves “We’re thrilled about the launch of EQUESTRIAN+, the new home of Dressage Today OnDemand and Practical Horseman OnDemand,” Content Director Sandra Oliynyk says. “This new combined platform helps us deliver the mission of these two legacy brands—providing education on riding, training and equine health—better than ever. Current subscribers can still access their own discipline content and valued communities. But they’ll also be able to enjoy hundreds more training, clinic and lifestyle videos. New members will be blown away by the thousands of hours of exclusive footage.” With memberships starting at just $24.99/month, riders of all ages, disciplines and levels can enjoy access to the world’s top experts for less than the cost of a lesson. “Not everyone has access to top-level equestrian trainers to further their education,” Equine Network Chief Marketing Officer Jenny Harris says. “Our goal in launching EQUESTRIAN+ is to provide the English riding world with an affordable way to progress their education—in and out of the saddle.” Join EQUESTRIAN+ today by visiting EquestrianPlus.com. About Equine Network LLC. Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com.
Equine Network Adds Cinch Ranch Sorting National Championships to Best-in-Class Event Lineup
Equine Network has acquired the Cinch Ranch Sorting National Championships, the leader in ranch sorting. Albuquerque, New Mexico—December 8, 2023 – Equine Network, LLC, has acquired the Cinch Ranch Sorting National Championships (RSNC), the hands-down leader in ranch sorting. Already a leading provider of best-in-class competitions like the Ariat World Series of Team Roping, USTRC and the Pink and Ruby Buckle, the Equine Network continues its mission to promote Western live events combined with innovative content and digital experiences through the RSNC acquisition. The sport of ranch sorting has exploded across the U.S., with over 15,000 members competing at 354 sanctioned events throughout the country annually, working toward earning an opportunity to compete with nearly 8,000 other teams at the annual Cinch Ranch Sorting National Championships World Finals event. RSNC has introduced some 34,000 members to the sport since its 2007 inception. The association continues to innovate while preserving the heritage and integrity of the ranching lifestyle and providing a family-oriented, competitive riding experience at the grassroots level. “I’m very excited about the opportunities Equine Network presents,” said Logan Wolfe, RSNC Event Director and Producer. “Through this acquisition the possibilities to grow this sport are endless.” RSNC’s core principles are to provide a fun, fair and competitive sport for all to enjoy. The organization prides itself in being the No.1 equine family sport. Each event includes a competitive environment for every member, from brand-new beginners to professionals, with classes for the whole family. “We are very pleased to add Cinch Ranch Sorting National Championships into our Equine Network Western Sports Group,” said Tom Winsor, CEO of Equine Network, LLC. “We strongly believe with the continuation of Logan Wolfe’s leadership and our marketing and management teams, we will accelerate the growth of ranch sorting. And our media brands—like Horse&Rider and EQUUS, will give us an opportunity to serve the sorting community in new, engaging ways.” With its strategic acquisitions within the equine industry, Equine Network has positioned itself as the largest equine-focused information, events and membership services company in the country, including a powerful and proven educational model serving thousands of active subscribers and generating incredible growth and entertainment. Equine Network’s other offerings include member-only competitions, roadside assistance, online learning and other proprietary content. Equine Network will continue to build and acquire additional services and solutions to enable its current and future members to more easily enjoy and participate in the equine industry. About Equine Network LLC. Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com.
Equine Network Partners with Absorbine® and Sentinel® to Launch My New Horse
Equine Network has partnered with Absorbine® and Sentinel® to create My New Horse, a one-stop shop for riders eager to find easy-to-understand and reliable horse care information and guidance. Albuquerque, NM—August 18, 2023 – In partnership with Absorbine® and Sentinel®, Equine Network has announced the launch of My New Horse, a new brand that provides equestrians just getting into horse ownership or riding with the community and resources they need at precisely their stage of the journey. My New Horse was created with one goal: To answer the myriad questions new horse owners face and provide a welcoming community for those just getting into horseback riding or ownership. From horse care how-tos and riding resources to fun equine facts and budgeting hacks, the brand’s mission is to ensure every new rider or owner feels equipped and confident as they enjoy life with horses. “Horse ownership is an exhilarating journey. But for the horse lover just getting into riding and buying a horse, it can be intimidating, expensive, and even confusing,” says brand manager Alexandra Beckstett. “That’s why our team of seasoned horse owners here at Equine Network partnered up with Absorbine and Sentinel—two brands that share our vision of embracing and educating new horse owners—to create My New Horse. We wanted to provide an informative yet fun resource and community where we can welcome people to the horse world.” With content created by industry experts and editors of respected publications like EQUUS, My New Horse serves as a one-stop shop for riders of all levels and disciplines eager to find easy-to-understand and reliable horse care information and guidance. “Absorbine is very excited to support My New Horse and welcome people to the amazing world of horses,” says Amy Cairy, Absorbine’s vice president of marketing. “The journey of horse ownership can be overwhelming for anyone, and so having a central hub for information, how-to videos, and additional resources is a key way for us to help support people who share a passion for horses and help them take the best care possible of the new additions to their family.” Riders and horse owners can find horse-keeping tips, watch how-to videos, listen to podcasts and webinars, and sign up to receive custom content on My New Horse. They can also connect with like-minded equestrians through My New Horse’s social media communities, exclusive experiences, and virtual events. “As a member of the Sentinel nutrition team, we are excited to be a part of the New Horse Owner program,” said Kristyn Sturken, product manager at Kent Nutrition Group. “New horse owners have so many decisions to make. This program will put an incredible amount of information in one place and help fellow horse owners navigate everything there is to learn. We strive to enrich the lives of horse owners and are eager to share information and be a resource to help owners on their new horse journey!” For more information, visit MyNewHorse.com, email MyNewHorse@equinenetwork.com or visit us on Facebook (@MyNewHorse) and Instagram (@NewHorseOwner). About Equine Network LLC. Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com. About Absorbine® Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, Absorbine has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Silver Honey® wound and skin care, Leather Therapy® leather care, and Hooflex® hoof care – that improve the health and wellness of horses. For more information, please visit www.wfyoung.com. Take 20% off your entire first order at Absorbine.com with code MYNEWHORSE About Sentinel® Kent Nutrition Group (KNG) has a rich history of innovation in animal nutrition, starting with trusted brands like Kent Feeds and Blue Seal. Our goal at KNG is to provide superior animal nutrition products. Sentinel®, the Guardian of Equine Health®, is Kent Nutrition Group’s premium horse feed and supplement product line. Combining decades of experience with the latest research and innovative technologies, Sentinel knows your horse’s health is important to you and continually crafts better ways to formulate and manufacture Sentinel products. Sentinel is passionate about protecting your horse’s well-being. For more information, please visit FeedSentinel.com.
Equine Network Revitalizes and Relaunches Ride TV
Equine Network takes its video on-demand offerings to the next level with the relaunch of Ride TV, bringing together everything you love about horses, all in one place. Albuquerque, NM—July 13, 2023 – Equine Network LLC, a provider of best-in-class competitions, content, subscriptions and services to the equine community, is excited to announce the relaunch of recently acquired Ride TV. Supercharged with fresh new video content plus all the fan-favorites, Ride TV is the ultimate equine video streaming platform with hundreds of videos all riders and equine enthusiasts are sure to enjoy. In addition to the equine related reality shows, documentaries and children’s programs Ride TV subscribers love, the platform is now home to Horse Week feature films as well as Horse&Rider OnDemand and BarrelRacing.com’s expansive training video collections, event footage and livestream event coverage. From Ride TV original series like “Mini Horses” and “Ridiculous Ranches” to training tips from top professionals, Pink and Ruby Buckle and more, subscribers have unlimited, 24/7 access to their favorite videos on all three on-demand channels — Ride TV, Horse&Rider OnDemand and BarrelRacing.com — through mobile and SmartTV apps. “We are so excited to have Ride TV as part of the Equine Network,” said Melissa Kitchen, Vice President of Video and Creative Services at Equine Network. “Its reinvigoration is the first step of many we have planned. Our audience will enjoy the variety of authentic horse content available and stay tuned for much more!” Equine Network’s relaunch of the massive, one-of-a-kind on-demand platform adds to the company’s already substantial video on-demand offerings. Using their award-winning production team, the Equine Network is excited to continue to produce award-winning content and offer subscribers access to a robust and diverse selection of videos to entertain, educate and captivate equine enthusiasts and riders of all ages and levels. With its strategic acquisitions within the equine industry, the Equine Network has positioned itself as the world’s most valuable equine resource for riders and their horses. With offerings including member-only competitions, roadside assistance, online learning and other proprietary content. About Equine Network LLC. Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com.
