Advertising

Omnichannel Visibility

Equine Network is the largest equine subscription organization covering western and English, competition and community. We offer extensive advertising opportunities that can be curated to reach the audience that best fits your target.

Why Advertising

With nearly 1.5 million average monthly page views available across our network, your messaging will be seen by the horse enthusiasts you want to reach.​

22M
annual impressions

Advertising Opportunities

CUSTOMIZE YOUR MESSAGE TO HAVE THE LARGEST IMPACT

Web Banners

Banner ads are available in different sizes to suit your creative and messaging needs. You also have the option to customize your audience selections by English Discipline websites, Western Discipline websites, or Healthcare-focused websites.

Category Sponsorships​

Website category sponsorships are a great way to target your web banner messaging to a specific group of topics.​ Category sponsors are (1) month in duration and offer exclusive web banner placement across all articles (that are not already sponsored blogs or native articles) within the sponsored category.

Custom E-Blasts​

Custom email promotions allow you to deliver a custom advertising message or special offer to Equine Network audiences.​ Provide us with your custom HTML message or simply supply images and copy to fulfill an existing template.​ You also have the option to customize your audience selections by riding discipline or by Equine Network brand.​ Equine Network emails feature safe, permission-based marketing, with 100% opt-in lists of subscribers. ​

Newsletter Sponsorships​

Equine Network brand e-newsletter sponsorships provide your business with the opportunity to deliver your message to some of the most highly engaged equine professionals and horse owner audiences online. Each e-newsletter sponsorship includes a 300x250px web banner placement, (50) words of copy to inform and entice the reader to learn more, and web banners on the article pages featured in the newsletter. Equine Network email newsletters feature safe, permission-based marketing, with 100% opt-in lists of subscribers.

Podcast Sponsorships​

Join the growing population​ of horse people consuming podcasts while in the barn, driving and cleaning stalls.​ The Horse Radio Network is the longest running podcast network in the horse world with over 10,000 episodes produced. Podcast advertising is effective and affordable.​ You can find an audience to fit your products as we have podcasts that cover all aspects of the horse world including health, lifestyle, training, disciplines, business and a little humor too.​

Digital Contests​

Digital contests are the easiest way to get your brand and product noticed, increase engagement, and generate leads.​ Equine Network digital contests are composed of a multi-platform approach to reach equine enthusiasts where they are at over a four-week period to maximize contest entries. Leads generated are delivered to the sponsor at the conclusion of the contest with full email list opt-in consent to grow your database.​

Infographics​

Infographics are an educational way to present important or complex horse information quickly and clearly.​ Sponsored Infographics are co-branded with the sponsor logo. Sponsors also receive a companion web banner (300x250px), which appears on the webpage alongside the infographic. Infographics are appealing on all social channels and sponsors are encouraged to share. This content will be produced according to editorial guidelines and reviewed accordingly. Final decision on style and content lies solely with editorial. ​

Longforms​

Longform features use various forms of media, including written articles, videos, graphics, and more to engage the audience around a specific topic. Users spend a considerable amount of time interacting with our longform features, spending on average about five minutes viewing each one.​ This content will be produced according to editorial guidelines and reviewed accordingly.​ Final decision on style and content lies solely with editorial. ​

Reader Q&As​

Each post is in an easy-to-digest Q&A format, with one of our experts answering questions submitted by our readership and editors, with reader comments allowed. Choose a subject for four Q&As bundled in a package. Each Q&A is promoted on Facebook, Twitter, and in related e-newsletters. We place Reader Q&A posts together in an online collection and promote them in newsletters.

Web Banners: The Horse

With over 1 million average monthly page views, smart horsemen and women look to TheHorse.com for the most up-to-date and trusted equine health care information on the internet. Banner ads on TheHorse.com are available in different sizes to suit your budget and message. As well as Floater customized options, like targeting by topic or premium placements, allowing you to ensure that your message reaches our audience in the most effective way possible.

Custom E-Blasts​: The Horse

Custom e-blasts allow you to deliver a message or special offer ​to horse people and/or veterinary professionals. Target your​ message to users based on their interests. Special targeting options include: behavior, nutrition, older horse care, soundness and lameness, English riders, Western riders, and more! Provide us with your custom HTML message, or we can work with you to create your message for an affordable fee. TheHorse.com emails feature safe, permission-based marketing, with 100% opt-in lists of subscribers.​

Newsletter Sponsorships​: The Horse

TheHorse.com email newsletters feature safe, permission-based marketing, with 100% opt-in lists of subscribers. TheHorse.com newsletters provide your business with the opportunity to deliver your message to some of the most highly engaged equine professionals.

Digital Issue Sponsorship

Sponsor a digital mini-magazine exclusively with your ads imbedded in the content. Digital issues are 8+ page digital reports delivered straight to readers’ inboxes and mobile devices. This special report is designed to be downloaded and saved for repeated reference and sharing. These digital issues feature deep, longform content on topics of the greatest interest to our readers like healthcare, training tips, and human-interest stories. Sponsor messages are dramatic and remain with the contest through all forms of sharing and saving including email distribution, social media shares, and posting on Equine Network websites.

Social Media Ads

Social media advertising remains one of the strongest ways to reach your targeted audience and drive traffic to your website or increase awareness of a product or service.​ Social ads with the Equine Network leverage the Equine Network’s highly engaged social media audiences to​ help you target the horse owners, professionals, and enthusiasts that​ you value most.​

Native Content​

Target your audience by their true interests in a non-intrusive way. Designed to provide an organic advertising experience that fits in with the natural flow of the online content experience, native content seamlessly integrates messaging with what consumers are already reading and watching on social channels.​ With our in-house team of content pros, we have the flexibility to create high-quality content so your marketing can stay relevant and build trust with the audience. In addition to utilizing expert SEO, each article is distributed via a social post and custom e-blast to drive traffic back to the landing page.​ Native articles also include your logo and web banners to create an exclusive sponsorship experience highlighting your products and driving traffic back to your channels.​

Equinomical Shopper

Equine Network’s Equinomical Shopper is an email promotion composed entirely of special advertising offers and discounts. ​Each edition offers an attractive selection of equine products and services, as well as contests and giveaways. These emails are an easy and affordable way to acquire new customers.​

Online Polls​

Sponsored polls enable product and service marketers to survey existing and potential customers regarding consumer needs, preferences, and brand awareness.​ A sponsored poll question appears on the homepage and every article page on the chosen website(s) for seven days until voting is closed. Each week’s poll, and the previous week’s poll results, are promoted in two e-newsletter editions and across our social media channels. Sponsors may write their own poll question and answer choices (subject to editorial review).

Get in Touch

Contact us to understand which program is right for you

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