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Our Custom Audience Program functions on a simple premise that works: better audience = better targeting = better results. We’re leveraging our audience of confirmed owners and riders with targetable attributes for companies to market directly on Google, Facebook and other platforms — and the results speak for themselves.
Our extensive partnerships provide access to robust audiences and first party data. We know what horse enthusiasts are reading, saying, buying, and using. These proprietary insights to help create targeted plans addressing your goals and challenges.
Let’s discuss how EN Audiences can help you:
From detailed content around horse health issues, to roping training and participation, to heartwarming stories about beloved trail horses, we can target topics with specificity and variety unrivaled in the market.
In addition to our annual industry survey, which keeps a pulse on horse owners concerns and attitudes, our research partners help us stay on top of fast-changing realities. We can monitor economic trends quarterly and understand how customers may be impacted by political shifts. This means EN can help you understand which topics your consumers may want to hear brands talk about and deliver messages directly to the people who would like to hear them.
No one reads the same articles, watches the same videos, or listens to the same podcasts every day. Because our unique first-party data set spans the entire horse industry, Equine Network can tell advertisers when an audience segment starts researching a product, service or issue, indicating they may be ready to buy right now. This means you can deliver the right message, to the right person, at the right time.
We have been in this business long enough to know what horse owners want and need to enhance their horse experiences. But we also know that trends in new accessories, services, and even healthcare products can be hard to predict. We can keep you informed about the latest trends in the markets while ensuring your brand is represented in the conversation.
Equine Network’s insights do not end at page views. We have an expansive set of email newsletters, allowing us to provide deep insight into how often audiences open and engage with that content, often signifying much higher intent than article views alone. Even better, we can put brands in front of those highly engaged individuals.
Equine Network has partnered with leading consumer research firms to better understand our customers. By using rigorously refined statistical methods, we can start to understand motivations and values like creativity, conservatism, family, and the environment. The result of that research can be both enhanced creative and messaging, along with more direct targeting.
The Equine Network is the largest subscription and membership-based organization delivering content, competition, commerce and community for the equine world, and those that do business in it.
