Western Brand

Horse&Rider

Horse&Rider provides everything the modern Western rider needs to live today’s Western horse life. We bring them training tips from top professionals and sought-after clinicians. Expert veterinarians, behaviorists, and horsekeeping professionals help them give their horses the best care possible. 

Brand Mission

Horse&Rider wants to help you live your best Western horse life. We work with trusted professionals and offer insights and information to help you with every aspect of life, whether it’s health, horsekeepingtrail-riding advice, training techniques, or the latest trends in apparel and gear. 

Stories of accomplishment and Western life inspire them to enhance their own experiences. We do this across all media platforms—in print, on social media, on HorseandRider.com, and through video offerings such as Horse&Rider OnDemand. The Horse&Rider brand is the go-to source to help our audience live their best Western horse life. 

1.7M+
annual website users

Captivating Our Readers

Magazine

Website

Email

Social

Podcasts

Audience Reach

Readership Demographics

689K+

social media followers

68K+

total email subscribers

22%

users Between the​ Ages of 35-44

80%

consume digital media via mobile devices

64%

female

36%

male

Editorial Calendar

The Team Roping Journal puts out 12 issues per year. Download the media kit to see the editorial calendar and what we are featuring in each issue as well as the deadline for advertising.

56K
print readership