Health Brand

The Horse

The Horse is not a journal of record to report research findings. Instead, our publication features practical articles that are edited to interpret complex issues. The publication bridges the gap from the research laboratory to the barn, helping horse owners sort valuable new information from gimmicks and fads.

Brand Mission

Our mission at The Horse is to disseminate the latest and most reliable news and information on the health, care, management, and welfare of equids. We provide health information pertaining to horses of all breeds and disciplines as well as offer cutting-edge knowledge to veterinarians, owners, and managers who care for horses.

Our editors and writers, who have strong backgrounds in equine science and management, craft timely articles on important horse health topics, drawing information from researchers, veterinarians in the field, and other equine professionals. ​

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Captivating Our Readers

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Audience Reach

Readership Demographics

63%

female users

37%

male users

73%

users consuming digital media​ on a mobile device​

Editorial Calendar

The Horse puts out four issues per year in the Spring, Summer, Fall and Winter plus two Special Issues. Download the media kit to see the editorial calendar and what we are featuring in each issue as well as the deadline for advertising.

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website users annually