Health Brand


Welcome to EQUUS, the brand more horse owners turn to for advice and information. Through digital, print and social media platforms, the EQUUS team shares the latest in equine research, horse-care information, behavior theories and training techniques—in ways that drive horse owners to take action, while helping them to enjoy their horses to the fullest. ​

Brand Mission

For over 40 years, EQUUS has been the gold standard for horse owners, caretakers, competitors, recreational riders and anyone who enjoys the equestrian lifestyle. Serving as a bridge between the world’s leading equine experts and horse owners, EQUUS is the most trusted source of horse-care information in the industry.

EQUUS today serves its audiences in new and dynamic ways. In addition to the award-winning quarterly print edition, EQUUS connects with horse owners and riders with a weekly newsletter, the in-depth digital EQUUS Extras, EQUUS ShortTakes informational videos, the increasingly popular EQUUS Barn Stories podcast and engaging content across social media platforms. EQUUS is a media partner of the American Association of Equine Practitioners (AAEP), thus all AAEP veterinarians receive EQUUS each quarter as a benefit of membership. Equine veterinary students and members of the American Association of Equine Veterinary Technicians & Assistants also receive EQUUS.

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Captivating Our Readers






Audience Reach

Readership Demographics


users between the ages of 35-44​


female users [2022]


male users [2022]


users consuming digital media​ on a mobile device​

Editorial Calendar

EQUUS puts out four issues per year in the Spring, Summer, Fall and Winter. Download the media kit to see the editorial calendar and what we are featuring in each issue as well as the deadline for advertising.

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